Depending on the finances, a customer could also use the card to put money down on a new car or truck. “So 4 percent everywhere and 7 percent at GM is a superior value proposition than what used to exist with the old product,” Lazzati added.
“Combining that superior value product with that card and the loyalty is going to get GM enthusiasts into their vehicles faster, paying for service more, buying more product which we’re super excited about. But what about current holders of the previous-generation GM rewards card? Lazzati explains that they will be “converted” to the new program: And now with digital integration, we have with the card in your mobile app, you can use it anywhere.”Īccording to Heisel, MasterCard and Goldman Sachs have a long history of partnerships, so it was a natural fit when creating the new program. “They will have that superior value proposition and get all the new digital features that we talked about, and be integrated into the market ecosystem,” Lazzati told GM Authority. “The other thing that we’ve done is very different from what used to exist, because we’ve seamlessly integrated the card with the loyalty program, so if you log into your credit card account you see all your points right there, you can click on it and take you right into the GM site where you can redeem, shop, etc.
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